Digital strategy · Responsible digital
Shaping a more responsible digital world.
Connecting strategy, user needs and impact. I bring these three dimensions together to make digital projects more meaningful.
Laurent Gautier
Head of Digital Strategy & Web Innovation
Strategy · Experience · Impact
Based in the Basque Country. Open to the world.
A career in digital agencies.
A conviction shaping what comes next.
15+ years
in digital projects
MAK2COM
Strategy & web innovation
The Digital Collage
Workshop facilitator
01 / A conviction
Useful technology.
Thoughtfully designed.
Responsible digital practices are a guiding thread in my work. They shape how I scope projects, design experiences and collaborate with teams.
01
Question what matters.
Start with real needs. Understand the purpose of a service and the value it brings before deciding how to build it.
02
Design with care.
Consider resource use, accessibility and user journeys from the outset. Make thoughtful choices at every stage.
03
Move forward together.
Build a shared language across disciplines. Facilitate discussion, share knowledge and help turn awareness into action.
Awareness into action
The Digital Collage
As a facilitator since 2024, I help groups explore the environmental challenges of digital technology: a space to understand, discuss and identify ways to act.
Board member of Pays Basque Digital · Contributing to local responsible digital initiatives.
02 / Expertise
A broad perspective.
A practical approach.
From the first question to launch, I connect business goals, user needs and technical decisions.
01
Strategy & consulting
Turn requirements into a roadmap: current-state audits, functional scoping, prioritisation, pre-sales and estimates. Connect business objectives, user needs and constraints to shape useful, realistic projects.
02
Project leadership
Manage budgets, schedules and teams from the initial brief to launch. Document requirements, track decisions, organise acceptance testing and connect creative, content, development and acquisition teams.
03
UX & web design
Design clear journeys around user needs: information architecture, wireframes, prototypes and design systems with Figma. Bring together clear content, consistent interfaces and attention to accessibility.
04
Web & e-commerce
Scope websites and platforms built with WordPress, WooCommerce, PrestaShop, Shopify, Magento and Sylius. Understand ERP, CRM, PIM and WMS integrations to connect business requirements with technical decisions and support teams through launch.
05
Acquisition & measurement
Connect SEO, paid search, Google Ads and Meta Ads with website objectives and conversion journeys. Use GA4, Matomo and Looker Studio to track meaningful indicators, analyse results and guide improvements, while keeping data collection proportionate.
06
Ecodesign & accessibility
Consider responsible digital practices from the outset: useful functionality, resource-conscious content and diverse user needs. Use RGESN and RGAA as reference frameworks to guide decisions and structure the checks to carry out.
07
AI & responsible use
Explore AI assistants for analysis, content preparation and prototyping, with human review of the results. Frame requests clearly, limit context to what is needed and protect confidential data. Following the INR’s responsible digital skills — Green Codex, Green Vibe and Green Claude informs this focus on resource use and quality.
03 / Experience
Experience as
a starting point.
More than fifteen years in agencies, bringing together communications, web development and digital strategy.
Learn, then put it into practice
Responsible digital
INR · 2024 / Ecodesign · Agence LUCIE · 2025
These courses inform my thinking about the environmental and social impacts of digital technology. They help me question the purpose of digital services and consider resource use from the outset, making choices that take both people and resources into account.
A foundation in business, UX and technology
Master’s degree, ISG Paris · UX, LudoTIC · Web development, GRETA Bayonne
This background helps me connect an organisation’s objectives, user needs and technical feasibility. I draw on these complementary perspectives to clarify projects, support dialogue across disciplines and turn ideas into practical implementation.
2024 — Present
Digital strategy & web innovation
MAK2COM · Anglet
Leading the web team, advising clients and directing projects. Coordinating teams, managing budgets and integrating ecodesign and accessibility.
2020 — 2023
E-commerce projects
CALLIWEB · Biarritz
Managing complex platforms and their ERP, CRM, PIM and WMS integrations. Functional scoping and team coordination.
2019
Digital Media Advisor
GOOD LIGHT · Biarritz
Acquisition campaigns, performance optimisation and reporting.
2017
Digital projects & UX
NEXTIA · Aix-en-Provence
Requirements, design, prioritisation and coordination of user-centred projects.
2011 — 2016
Advertising & web projects
LES BARBUS · Paris
Brand support and creative coordination. Managing budgets, schedules and quality.
2008–2009 · BEAUTIFUL MONDAY · Event communications
04 / Selected references
Different contexts.
The same commitment.
Projects delivered with multidisciplinary teams at the agencies that have shaped my career.
MAK2COM
Project management / UX
CALLIWEB
Project management / UX
NEXTIA
Design / UX
Sanofi Novartis Aviva Calimed P.Factory
LES BARBUS
Communications / Advertising
Peugeot Airbnb L’Oréal Damart La Cité de la Mode et du Design Médecins du Monde Nausicaá 231 East Street
What’s next?
A better digital future
starts together.
A question about responsible digital practices, an idea to explore or simply a chance to connect?